As time permits, I am carrying on with the unlocked video training content over at Shoemoney.net.
I watched the videos for copywriting where I learned that what I’ve done with formatting information on my writing courses is a good example of what Jeremy would call good copyrighting. I now need to go through and confirm that HOW I’ve used the techniques actually has the desired result of allowing others to quickly scan the page and get the nuggets I want them to know about the courses.
After going through those videos, I watched the video tutorials on best practices for using Youtube. As I wrapped up that course, updating videos in my training playlist and book trailer play list, I discovered something.
The following video has 330 views since it was shared in January 2015, as of the time I wrote this blog post. It’s a 13 min video showing you how I use Pinterest as an author. Pinterest drove sales of my grad gift, “Mom’s Little Black Book: Godly Advice for the High School Graduate” in 2015, being responsible for over 30 copies of this book being sold between May and June that year.
This video actually got a thumbs down! Most of the comments so far are all positive, but someone thought they’d help out a little with a thumbs down! COOL! Why does that excite me? People want to see what the negative rating was all about!
Video marketing is an interesting animal. For starters, you need a focus. What do you want to accomplish? Are you trying to send traffic to your site? Are you trying to make sales of your product? Are you trying to promote a cause or equip users for a certain task?
Whatever the focus is, you need to optimize your video’s title, description, and keywords to suit that purpose. I learned a few things today from these unlocked Shoemoney training videos and put them into practice on my existing videos as the tutorials went along.
As usual, we shall see how it goes. If you want to know what I’m learning since unlocking the initial paid levels of the Shoemoney system, then use my affiliate link to check it out! It’s always nice to earn a little on the side while you’re at it. You have to go through the levels and get paid for them before you can unlock content that I am doing now.